Savannah Abney

Savannah Abney is the Founder of The Breezy Company and a leading personal brand strategist for founders and executives. With over a decade of experience in digital reputation, she helps leaders transform their expertise into a strategic business asset.

Latest Founder Insights from Savannah Abney

Founder Personal Brands

If Filming Yourself Feels Cringe, Try This

I want to start by making something clear, and that’s that I don’t enjoy posting myself on the internet. The advice I’m giving here (and that I give founders all of the time) isn’t coming from someone who enjoys this, because frankly I don’t. Lol.  I still get nervous recording

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Buying a Small Business

What Actually Happens After You Decide to Buy a Small Business

I just bought my first small business with absolutely no experience, help, or a clue what I was doing. 😂 I don’t have a family background in entrepreneurship or mentor walking me through acquisitions. I’m honestly just figuring this out as I go. One thing I realized very quickly is

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Founder Personal Brands

The Hidden Cost of Not Building a Personal Brand as a Founder

There are deals you’re not closing that you don’t even know you’re losing. Not because your offer is bad, pricing is off, or because someone else is wildly better. It’s because people don’t trust you fast enough to even consider you. It’s Not Just About Being “Good” Anymore If you’ve

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Buying a Small Business

What It Actually Looks Like to Buy Your First Small Business

I just finished signing the papers to close on my first small business acquisition. And honestly, it feels very different than anything I’ve done before. I’ve been an entrepreneur for nine years. I’ve started businesses, freelanced, and built companies from scratch. But I had never actually bought a business that

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Founder Personal Brands

I Thought Personal Branding Was Cringe… I Was Wrong

I’ve been an entrepreneur for nine years, but I only started building my personal brand two years ago. Not because I didn’t believe in it or see the value, but because I was worried about what people would think. I didn’t want to come across as egotistical, like I was

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Founder Personal Brands

How to Stop Feeling Awkward on Camera (5 Fixes for Founders)

The number one thing holding founders back from building a personal brand isn’t time, strategy, or even knowing what to say. It’s being uncomfortable on camera. I hear some version of this all the time… “I just feel awkward.” “I don’t like how I sound.” “I don’t know how to

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Founder Personal Brands

9 Lessons I’ve Learned in 9 Years of Entrepreneurship

I started my entrepreneurship journey at 23, and I co-founded my first company at 25. I’ve started multiple ventures since then, and I am currently in the process of my first small business acquisition.  Over the last nine years, I’ve learned a lot, messed up a lot, and found that

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Founder Personal Brands

Why Founder-Facing Brands Work (And How to Pivot to One)

Most small businesses don’t even realize how big a problem this is for their brand… They’ve built all of their marketing around a logo, not a person, and the entire digital presence is faceless. That may have worked 10 years ago, but it doesn’t anymore.  If the founder, owner, or

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Founder Visibility in Motion: Strategic Video Insights

Founders with personal brands get more opportunities
B2B founders need to be the face of their brand
Successful companies have visible founders
Founders need to stop hiding behind their logos
What filming yourself *actually* looks like as a founder. ‼️
What I've learned after 9 years of entrepreneurship
You already have a personal brand. It's time to start shaping it.
Every founder needs to create thought leadership content