Thoughtful perspectives, practical guidance, and real-world insight on how founders can build a clear, credible personal brand that supports business growth without becoming an influencer or chasing attention.
If you’ve followed my content for any length of time, you know I’m a broken record when it comes to how important I think founder visibility is. I genuinely believe it’s one of the biggest competitive advantages a business can build right now that isn’t just a better product or
What Four Founder Reputation Audits Showed Me About Competing in Crowded Markets Over the past week, I’ve completed five founder reputation diagnostics for potential clients. For these audits, I take a deep dive into a founder’s digital presence, from their website and LinkedIn profile to their messaging, content, positioning, and
I want to start by making something clear, and that’s that I don’t enjoy posting myself on the internet. The advice I’m giving here (and that I give founders all of the time) isn’t coming from someone who enjoys this, because frankly I don’t. Lol. I still get nervous recording
I just bought my first small business, and if I had to describe the first week in one word, it would be chaos. Honestly, the process of deciding to buy a business, finding one, going through due diligence, negotiations, and closing actually felt simpler than the first week of actually
Easy, cheap, low-time investment ways to increase capacity and show up better in your business and life. If you’re a founder, business owner, or entrepreneur, there’s a really good chance you’re terrible at taking care of yourself. And I only say that because I’ve been there too. It’s so easy
I just bought my first small business with absolutely no experience, help, or a clue what I was doing. 😂 I don’t have a family background in entrepreneurship or mentor walking me through acquisitions. I’m honestly just figuring this out as I go. One thing I realized very quickly is
There are deals you’re not closing that you don’t even know you’re losing. Not because your offer is bad, pricing is off, or because someone else is wildly better. It’s because people don’t trust you fast enough to even consider you. It’s Not Just About Being “Good” Anymore If you’ve
I just finished signing the papers to close on my first small business acquisition. And honestly, it feels very different than anything I’ve done before. I’ve been an entrepreneur for nine years. I’ve started businesses, freelanced, and built companies from scratch. But I had never actually bought a business that
After two years and over 2 million impressions, I had to ask myself… Do I actually still follow the habits I picked up from Andrew Huberman a few years ago and are they still worth it? The TLDR? Yes. Every single one. Not only do I still do them, but
I’ve been an entrepreneur for nine years, but I only started building my personal brand two years ago. Not because I didn’t believe in it or see the value, but because I was worried about what people would think. I didn’t want to come across as egotistical, like I was
I run several businesses. I’m a co-founder of a marketing company, I have a coaching business, I own and manage rental properties, and right now, I’m in the process of acquiring a home services company. So on paper, it would make complete sense for me not to spend time building
The number one thing holding founders back from building a personal brand isn’t time, strategy, or even knowing what to say. It’s being uncomfortable on camera. I hear some version of this all the time… “I just feel awkward.” “I don’t like how I sound.” “I don’t know how to
