Traditional B2B tactics fall flat when targeting busy executives. Explore proven founder-facing companies strategies to cut through the noise, build immediate credibility, and win the trust of high-level decision-makers.
A few weeks ago, I offered a founder something I’ve started doing for business owners in crowded industries. I call it the Founder Reputation Audit. It’s pretty simple but typically very revealing on why their marketing isn’t making a big difference and why their company isn’t standing out amongst their
What Four Founder Reputation Audits Showed Me About Competing in Crowded Markets Over the past week, I’ve completed five founder reputation diagnostics for potential clients. For these audits, I take a deep dive into a founder’s digital presence, from their website and LinkedIn profile to their messaging, content, positioning, and
I want to start by making something clear, and that’s that I don’t enjoy posting myself on the internet. The advice I’m giving here (and that I give founders all of the time) isn’t coming from someone who enjoys this, because frankly I don’t. Lol. I still get nervous recording
There are deals you’re not closing that you don’t even know you’re losing. Not because your offer is bad, pricing is off, or because someone else is wildly better. It’s because people don’t trust you fast enough to even consider you. It’s Not Just About Being “Good” Anymore If you’ve
I’ve been an entrepreneur for nine years, but I only started building my personal brand two years ago. Not because I didn’t believe in it or see the value, but because I was worried about what people would think. I didn’t want to come across as egotistical, like I was
I run several businesses. I’m a co-founder of a marketing company, I have a coaching business, I own and manage rental properties, and right now, I’m in the process of acquiring a home services company. So on paper, it would make complete sense for me not to spend time building
The number one thing holding founders back from building a personal brand isn’t time, strategy, or even knowing what to say. It’s being uncomfortable on camera. I hear some version of this all the time… “I just feel awkward.” “I don’t like how I sound.” “I don’t know how to
Most small businesses don’t even realize how big a problem this is for their brand… They’ve built all of their marketing around a logo, not a person, and the entire digital presence is faceless. That may have worked 10 years ago, but it doesn’t anymore. If the founder, owner, or
One of the biggest objections I hear from founders about building a personal brand is… “I don’t have time.” I get it because I used to think that too. Most founders are already stretched thin. You’re running the business, managing people, solving problems, selling, and trying to keep everything moving
Your business cannot outperform your capacity as a leader. If you’re running on empty, it will eventually show up in your work. From morning sunlight to strength training, discover the 5 simple, science-backed habits I use to increase my creative energy and lead with more intentionality.
In a trust economy, staying behind a logo makes you harder to choose. Discover why visible founders for small business are becoming a requirement for growth, especially as AI-generated noise makes human perspective more valuable than ever.
Founders are the most valuable yet underutilized assets in any small business. In a trust economy, your reputation touches everything from lead generation to employee retention—accounting for nearly 50% of your company’s market value.
