Personal Branding

I want to start by making something clear, and that’s that I don’t enjoy posting myself on the internet. The advice I’m giving here (and that I give founders all of the time) isn’t coming from someone who enjoys this, because frankly I don’t. Lol.  I still get nervous recording

There are deals you’re not closing that you don’t even know you’re losing. Not because your offer is bad, pricing is off, or because someone else is wildly better. It’s because people don’t trust you fast enough to even consider you. It’s Not Just About Being “Good” Anymore If you’ve

I’ve been an entrepreneur for nine years, but I only started building my personal brand two years ago. Not because I didn’t believe in it or see the value, but because I was worried about what people would think. I didn’t want to come across as egotistical, like I was

I run several businesses. I’m a co-founder of a marketing company, I have a coaching business, I own and manage rental properties, and right now, I’m in the process of acquiring a home services company. So on paper, it would make complete sense for me not to spend time building

The number one thing holding founders back from building a personal brand isn’t time, strategy, or even knowing what to say. It’s being uncomfortable on camera. I hear some version of this all the time… “I just feel awkward.” “I don’t like how I sound.” “I don’t know how to

Most small businesses don’t even realize how big a problem this is for their brand… They’ve built all of their marketing around a logo, not a person, and the entire digital presence is faceless. That may have worked 10 years ago, but it doesn’t anymore.  If the founder, owner, or

One of the biggest objections I hear from founders about building a personal brand is… “I don’t have time.” I get it because I used to think that too.  Most founders are already stretched thin. You’re running the business, managing people, solving problems, selling, and trying to keep everything moving

In a trust economy, staying behind a logo makes you harder to choose. Discover why visible founders for small business are becoming a requirement for growth, especially as AI-generated noise makes human perspective more valuable than ever.

Founders are the most valuable yet underutilized assets in any small business. In a trust economy, your reputation touches everything from lead generation to employee retention—accounting for nearly 50% of your company’s market value.